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Cookie Policy

This Cookie Policy explains what cookies are, which categories we use on the Reinwear website, and how you can manage your preferences at any time. For broader information about personal data processing, please also read our Privacy Policy.

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1) What cookies are

Cookies are small text files stored on your device when you visit a website. They help the website function, remember preferences, and provide insights about how the site is used. Some cookies are set by Reinwear BV (first-party cookies) and some are set by trusted service providers (third-party cookies).

2) Cookie categories we use

Reinwear uses three categories of cookies. Essential cookies are always active. Analytics and marketing cookies are optional and only activate after you provide consent.

Essential cookies

Purpose: core site functionality, security, and saving your cookie choices.

  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: No (always active)
  • Retention: session duration or up to 12 months for preference storage

Analytics cookies

Purpose: measuring traffic, user behavior, and site performance. Tool: Google Analytics 4.

  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: Yes (activated only after you accept)
  • Retention: up to 14 months

Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking.

  • Consent required: Yes (activated only after you accept)
  • Retention: up to 540 days (Google Ads default)

3) How to manage cookies

You can manage cookies at any time by using the link labeled Manage cookie preferences in the website footer. You can also use the button at the top of this page. If you prefer, you can disable cookies via your browser settings; note that essential cookies are needed for basic site functionality.

Privacy Policy details

4) Advertising and measurement

When you consent to marketing cookies, we may use advertising technologies to measure which campaigns lead to actions on our website such as account registrations or product interest. This helps us improve our ads and allocate budget responsibly.

For specific disclosures about advertising technologies, partners, opt-out options, and consent withdrawal, please read the marketing cookies section in our Privacy Policy.

Related policies
Clear links for informed choices.
Why this matters for shoppers
  • Essential cookies keep the site stable and secure.
  • Analytics helps us improve navigation, search, and checkout flow.
  • Marketing cookies help show relevant ads after you visit, only with your consent.
close-up cookie preferences interface on premium e-commerce website