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Privacy and cookie disclosures

Privacy Policy

This Privacy Policy explains how Reinwear BV collects, uses, shares, and protects personal data when you visit our website, browse products, create an account, or contact us. It also explains how we use cookies, analytics, and advertising technologies for measurement and remarketing, and how you can control your choices.

Last Updated: January 15, 2026 Effective Date: January 15, 2026 Brussels, Belgium

Reinwear BV sells and curates products for horseback riding (equestrian gear) and needlework and sewing (handicraft supplies). We take privacy seriously and aim to be transparent about the information we collect and the tools we use for site measurement and advertising. This policy applies to visitors and customers located in Belgium and internationally, including users arriving from Google Ads and Meta ads.

1) Cookie categories 🍪

Cookies are small text files stored on your device. We also use similar technologies (pixels and conversion tags) described further below. We categorize cookies into three tiers:

1. Essential cookies

Purpose: core site functionality, security, session management

  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

2. Analytics cookies

Purpose: measuring traffic, user behavior, site performance

  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after user accepts
  • Retention: up to 14 months

3. Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking

  • Consent required: YES, activated only after user accepts
  • Retention: up to 540 days (Google Ads default)

2) Marketing cookies disclosures 📣

When you allow marketing and advertising cookies, we may use third-party technologies to measure ad performance and show ads to people who previously visited our site.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely, you will continue to see non-personalized advertisements.

Cookie preference management

You can update your choices at any time using the link in the website footer labeled Manage cookie preferences, or by clicking the button below.

4) Data Sharing with Advertising Partners 🤝

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests ✉️

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Account registration note

If you create an account on our website, we process the information required to create and secure your login (for example, your name, email address, and password). Passwords should be stored using strong one-way hashing by the website systems. We do not request sensitive personal data for account creation.

For registration, visit Create Account.

6) Google Services and Advertising 🔎

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📱

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited Content Self-Declaration 🛡️

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing Page Integrity Statement 🧾

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children’s Privacy 👶

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International Data Transfers 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) User Rights (GDPR Articles 15-22) ⚖️

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

13) What Data We Collect 🧺

Depending on how you use the site (browsing, account creation, checkout, or contacting us), we may collect the following data:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

15) Retention Periods 🕒

We retain data for only as long as needed for the purposes described in this policy, unless a longer period is required by law. Typical retention periods:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

16) Policy metadata 🧷

Last Updated: January 15, 2026
Effective Date: January 15, 2026

If we make material changes to this policy, we will notify users via a homepage banner at least 14 days before the change takes effect.

If you need help understanding this policy, contact Reinwear BV at [email protected] or by post at Avenue du Port 86C, 1000 Brussels, Belgium.

Safety and product use disclaimer

Reinwear products are intended for hobby, sport, and creative use. Always follow safety guidelines and manufacturer instructions, especially for riding and tack use.